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Baking In The Common Sense
Bake Sense
EXPERTS IN COMMERCIAL, DELIVERY AND VALUE OPTIMISATION
Who WE ARE?

BakeSense are a collaborative and holistic partner with premier retailers in the UK and around the world.

BakeSense provides procurement solutions, commercial, NPD, and operations support, specialising in Bakery, Snacking and Desserts in Private Label and Brand.

We provide a bridge between the manufacturer and customer by combining systems, a highly talented team of bakery nerds and a worldwide network of suppliers.

BakeSense is passionate about developing and launching amazing products whilst supporting a full commercial platform which drives a passionate sustainability platform in the fast-moving, ever-changing retail world.

Cupcake
EXPERTS IN COMMERCIAL, DELIVERY AND VALUE OPTIMISATION
What We do?

BakeSense are a collaborative and holistic partner with premier retailers in the UK and around the world.

BakeSense provides procurement solutions, commercial, NPD, and operations support, specialising in Bakery, Snacking and Desserts in Private Label and Brand.

We provide a bridge between the manufacturer and customer by combining systems, a highly talented team of bakery nerds and a worldwide network of suppliers.

BakeSense is passionate about developing and launching amazing products whilst supporting a full commercial platform which drives a passionate sustainability platform in the fast-moving, ever-changing retail world.

Cupcake
4
BakeSense Experience
We ARE AN IDEAS HOUSE

BakeSense are an ideas house.

We create solutions to problems before they exist, utilising our unique understanding of the industry.

Our relationships with major retailers allows BakeSense to place products that individual bakeries simply can not.

Well thought-out strategy that exploits market opportunity and removes risk for the retailer.

BakeSense Knowledge
WE know your customers

BakeSense know the bakery market.

Like, really know it!

We understand consumer needs and crucially the restraints they have to operate in.

Purchasing a cake or treat is an experience.

For many it’s a moment of escapism, a moment of joy, an opportunity to forget the every day pressures of making ends meet and a moment to escape.

Whether rewarding the children or buying a bit of time, providing a get out of jail card for the parent who ‘forgot’ Valentine’s day, we provide opportunities for instant gratification at a price that works.

Customers
The BakeSense BAKING Crew
The BakeSense BAKING Crew
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Philip Scholes
Chief Mixing Officer & Baking Guru
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Amanda Ofoluwa
Director of Talking & Feeding Cake To Customers
DSC_1016
James Fletcher
Chief Scribbler and Colorer In Artist
Screenshot 2025-03-20 at 17.45.50
Joe Sealey
Director of Social Wizardy, PR and People Engagement
Screenshot 2025-03-20 at 17.51.57
Philip Scholes
Chief Mixing Officer & Baking Guru
Screenshot 2025-03-20 at 17.54.03
Amanda Ofoluwa
Director of Talking & Feeding Cake To Customers
DSC_1016
James Fletcher
Chief Scribbler and Colorer In Artist
Screenshot 2025-03-20 at 17.45.50
Joe Sealey
Director of Social Wizardy, PR and People Engagement
JUST SOME OF THE BRANDS WE HAVE WORKED WITH

We have provided solutions for some of the biggest names on the high street, connecting retailers with bakeries to deliver £2 billion of incremental business over the past 35 years.

Get in touch

Let us BakeSense for you?

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